205% Organic Traffic Growth For A premium photobook company

By Yesh Quijano

Photobook Company

Monthly Traffic

48.9k from 16,013

Keyword Rankings

34.3k from 8,012

Top 10 Keywords

7,371

Links Built

400+

Links From

goodmenproject.com (DR 79)
momcollective.com (DR 72)
wedsites.com (DR 62)
familydaysout.com (DR 57)

This photo book company offers a variety of photo book products, from regular photo books to premium moleskin albums.

Their in-house SEO consultant reached out to me to outsource their link-building requirements.

The challenge for this campaign building relevant, authoritative links on a shoe-string budget.

Strategy

The client us already doing well when they engaged with us in 2018, having a DR 53 domain and around 15,000 organic monthly visits.

The website has a good, natural link profile already and I just need to build on top of that.

Here's how I built those links:

  • Used guest posts and link inserts as our bread and butter to further increase the website's authority.
  • Ran a skyscraper outreach campaign which got us around 27 links.
  • Ran a scholarship campaign at the beginning of the campaign (2018) and were able to secure several strong .edu links. The company ran a legitimate scholarship campaign worth $3,000 for the lucky winner, so this is was as white-hat as it gets.

The Results

Sep 2024 Update: Increase in organic traffic up to 205% from from 111%. Increase in traffic value up to 254% from 238%

$43.9k

Organic traffic value

205%

Increase in organic traffic

254%

Increase in traffic value.

I also managed to keep their cost per link relatively low:

400+

Links Built

DR 85

Max DR secured

DR 35

Average DR of links

It should be noted that while I'm showcasing Domain Rating (DR) values here, there are eight other SEO metrics I use to evaluate link opportunities.

Final Thoughts

The key for this campaign is consistency and I definitely delivered in that department.

This has been a 6-year campaign (and still ongoing!) so there were definitely times where it felt like we've hit a plateau, but we dug deep and delivered links, year in and year out.

SEO + SMM Resulting In 4,003 Enrollees for a Local Training Course

0-9k Visits/Mo Traffic Growth For A Board Management Software

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>